Adios Amigos – Concluding An Incredible Chapter

As I prepare to conclude my tenure at NTTF on September 30, 2026, I look back with immense gratitude and deep fulfillment after an eventful and fulfilling journey spanning three distinct innings, the best of which was the 2nd one, right amidst students and with the best team I ever was associated with. One common thread in all three innings is “everyone & everything here gives anyone an opportunity to learn, unlearn and relearn”

Thank you Team

Tribute to Our Early Leadership

I want to offer my deepest tribute and respects to our earlier leadership who were instrumental in sparking my keen interest and urge to be part of this wonderful organisation despite it not being so financially rewarding as defined by the material world.

Last Picture of the Leadership Team with Late Dr Reguraj

My heartfelt gratitude goes to Late Dr. Reguraj—the true Vishwakarma of India’s skill development whose inspiring legacy at NTTF captured by me in this reflection on Dr. Reguraj’s legacy together with Mr. Arulselvan, Mr Louis, Mr. K. Venugopal, Mr. Rajagopal, and the late Mr. Anil Kumar, (who together with Dr. Reguraj were instrumental in me quitting an IT major and joining NTTF). Not to forget super seniors like Mr Ramachandran, Mr Madhu, Mr Cheriyan, Mr Gibson who sacrficed golden opportunties to dedicate significant part of their lives in service of NTTF. Being part of a system creating immense social impact and transformational value was an incentive that easily beat all personal financial gains.

Memories From Electronic City Campus

Here is the Reason why I wanted come back to campus every morning (to the extent I hated holidays)

The core academic and support team at the Electronic City Campus remains exceptionally close to my heart. During my time here as Principal, I had the privilege of leading a team of over 130 members, which stands out as the best phase of my 39 years of professional life. We recently created a WhatsApp group called “Golden Years,” and everyone joined overnight, which indicates the level of bonding we still share today. Cannot forget support function colleagues like Srikant, Anthony Raj, Sada, Senthil, Wardens etc both in NEC and also some lovely people in the corporate support functions. They made this humongous task look so easy and most importantly enjoyable.

My journey was also immensely enriched by colleagues from other units especially Kalpana, Jayaraj, Rajasekaran, Noble Peter, Preetha, Satish Joshi, Nidhin, and Joby, with whom I shared unforgettable conversations, collaborations, and camaraderie along the way.

However, it was not all hunky-dory, beginning with a literal initiation by fire when the Electronic City Campus, not until then known for being overly disciplined, faced a turbulent period with trainees resorting to a forced closure of the campus for a longer unauthorized vacation. Thanks to my incredible team, alongside Dr. Reguraj, Mr. Arulselvan, and Mr. Venugopal who stood by me steadfastly, we took unprecedented disciplinary action that ensured we never faced similar issues thereafter. Yet, the path also brought profound personal grief and heartbreaking tests of resilience. I sadly lost a total of five dear students to tragic accidents, a couple more to personal and family struggles where they took their own lives at home, and another precious student to a congenital heart condition. These unimaginable losses nearly broke me, making me question whether trading the corporate world for academia was truly worth it. It was Dr. Reguraj’s timely, grounding intervention that pulled me through when he gently asked, “What happens to the other 1,600+? Aren’t they your children and important too?”, a perspective that forever reshaped my dedication.

Skill Development And Digital Growth

Coming back to my latest innings, again out of pure love for this organisaiton and total respects for Dr Reguraj (I remember the efforts of Ms Freeda during this phase – convincing and almost forcing me to hop on and let things happen), Brought in for playing an active part in the skill development SBU team that was a core part of my responsibilities. Together, we managed to turn things around and perform exceptionally well, until my heart went out due to some development (absolutely due to personal values and principles and not due to any other professional reasons) since April 2025, making it wise to call it a day when the going was good.

Serving as Head of Digital Properties along with Samyuktha also offered a wonderful journey of digital transformation where I could bring in my earlier IT process experience and it indeed was a fruitful and goal driven role. Handling the Life Long Learning Centre further added a completely new dimension to my career outlook, while coordinating alumni relations allowed me to connect with so many distinguished alumni, and happy outcome was an exponential increase in alumni engagement. Thank you dear colleagues in all these functions – you made handling these roles a cakewalk and successful. A huge decision to quit IT world and switch to financially non-remunerative and hitherto new domain (Skill Development) was largely due to unconditional and unflinching support of the Alums from the initial batches of NEC, who simply kept on cheering me up, especially when things looked gloomy. Thanks Sudha, Jay, Nagaraj, Joseph, Chip and Aparna (my better half) for their invaluable support at all stages that helped me deliver excellence in a place that was almost written off.

Philanthropy & Livelihood

I also received the rare opportunity to engage with big-ticket philanthropists and corporate CSR honchos who left an indelible mark on my thought process in this material world. I learned and attempted to imbibe what “Selfless Giving or Nishkama Karma (तस्मादसक्तः सततं कार्यं कर्म समाचर)” means. I particularly recall fondly the impact of M/s Hemant & Manikandan of Redington Foundation, Mr Rao of Volvo Trust, Rimy & Hitesh, CSR Leadership of IOCL, BPCL, GAIL, NMDC and many many others, on my thought process in this regard. Special Thanks also to Mr Sivakumar, Mr Sathyan, Mr Shirish, Mr NN Rao, Mr. Misra, Mr Ranjan, Mr Rajesh, Mr Nihar, Mr Kamat and so many who went out of their way to help me achieve bigger altruistic goals. A special note of gratitude goes out to all of you who placed your trust in us to deliver impactful social impact projects under your CSR Programs. I am equally thankful to the bureaucrats (IAS officers) and government officials, Ministers of Karnataka, Kerala, Tamil Nadu, Odisha, Bihar and Haryana to name a few whose continuous encouragement, guidance, and drive pushed us toward excellence while creating a lasting, meaningful impact on our beneficiaries. I cannot forget the earlier days working closely with Shri Subbaiah Sankaran, IAS who ignited the spark to focus on disadvantages and under-served communities

Student Success

Above all, thousands of my dearest students who were the absolute best part of the journey. Hearing their success stories or meeting them in airports made every single struggle and effort completely worthwhile. Seeing bright young minds like Vivek, Saikripa, Rohit, Alekhya, and Dhanush—to name just a few evolve into confident professionals, entrepreneurs and soaring achievers has been the ultimate reward, reflecting the true soul of NTTF’s mission.

Captain & Friend for Life

This expression of gratitude will not be complete if I did not write a note of appreciation to Ravi Tennety, the Managing Director. The organisation’s recent accomplishments are not just milestones, they were manifestations of efforts rooted in integrity and guided by a vision for the greater good, making success inevitable. It is indeed raining achievements, each one a reflection of thoughtful strategy, responsive governance, and a deep understanding of internal and external community needs. The winning factor has been an exemplary leadership of honesty, adaptability, and foresight, fostering an environment where innovation thrives, individuals are empowered, and in a contest between process and person, the process wins. Moving from ad-hocism to predictability, the institution now thrives in this comfort zone, with the ripple effects visible in unthinkably quick turnarounds and transformed lives. Though our formal association has been short, it has been sweet, profound, and deeply transformative. Ravi is an extraordinary human being, a great associate, and a friend for life truly, but for his stellar mentorship and persuasion, this good bye post would have come about in January 2025 itself! Thank you Ravi for Being you. I am sure each one in NTTF would agree when I say that organisation is lucky to have you around as the Captain. It is a cinch that under your leadership, NTTF has only way to go: Up, Up and Up right to the skies. Good Luck dear Friend!

Finally…

Signing off on a Philosophical note, since many of my colleagues here, sooner than later would be at similar crossroads hitting the wrong side of age. Please note this amazing piece of wisdom was given by my Gurudev – coincidentally it was in 2017 when I moved on from NTTF after a memorable 2nd innings.

May 4th 2017

Life moves through endless circles of hello and goodbye. Whether leaving a cherished office desk or bidding farewell to dear friends at a railway platform, separation carries a quiet weight. Yet wisdom reminds us that endings are merely transitions. Just as Ganesha removes obstacles to clear new paths, every farewell opens a fresh chapter written by destiny. Letting go is not loss, it is making space for new beginnings. Every handshake and last wave carries blessings of Maa Saraswati through knowledge gained and shared during the journey.

Making space for New beginnings

The hardest part of any great tenure isn’t learning how to lead, it’s knowing precisely when to leave.

In Indian tradition, life is measured in Ashramas, Dharmic chapters or stages of one’s life. The Grihastha (householder) doesn’t linger indefinitely in the seat of authority, there is a sacred grace in stepping back while the steps are still steady and the mind is still sharp.

There is an old story of a master craftsman who spent decades shaping a temple’s final spire. When the stone was set and the mortar dried, he didn’t pick up his chisel to carve his name. He simply laid his tools down on the workbench, walked out the gates at sunrise, and never looked back. Not because his work was finished (art is never truly finished) but because the structure no longer needed his hands. In fact, it needed his absence to breathe on its own.

Leaving before the door is closed for you is the ultimate luxury of timing. It transforms an ending from an exit into a passage, leaving behind a legacy that stands upright, and stepping forward into the next sunrise with empty hands ready for new work.

As has happened earlier in my life and with this organisation too, physical distance never diminishes genuine bonds. Goodbyes are only temporary pauses in a lifelong symphony. Just as rivers eventually merge into the boundless ocean, every parted soul finds its way back through memories and love. Walking forward with a light heart, trusting that every goodbye prepares the spirit for a glorious hello. So Until the next Hello,

Each one of us in these pictures continue to be connected and in regular touch even today

Vision on the Soiled Napkin – Credit Stealing

Execution Always Trumps the “Idea”

Dear Ex-HM and Ex-FM

P Chidambaram’s Post on X (Click on the image to take you to X – Opens in another window)

Here is a story for you. It is a maxi post so be patient before you begin asserting stuff that you never had a clue about. Unlike your earlier assertion on digital payments, don’t rush into claiming something that will end up with egg on the face. Read this patiently and then react. But let me start with a story that reflects the predicament (well! almost. What was there earlier was not even worth the napkin, some hotch potch of an idea that was not even worthy of writing on the napkin). Here we go…

Go to a village fair. But potatoes and tomotoes and pay seven rupees fifty paisa by a credit card. What will the poor lady do? Does she have a PoS machine there? Is it connected to a electricity source? Is there a wi-fi there? Is the Internet working there? What kind of a false picture are you projecting!!!

Sharma Ji had a rusting godown of a filing cabinet where brilliant ideas went to collect cobwebs and rat droppings. Tucked right behind “Scheme for Free Bicycle Distribution to Stray Cats” and “Mandatory Samosa Break at 4 PM” was File No. 402: The Green Energy River Grid.

Sharma Ji had written this masterpiece on the back of a samosa wrapper during a rainy afternoon in 2014. It had exactly two bullet points:

  • Put kitchen waste in local nallah (drain).
  • Algae will eat waste, make 24/7 free electricity for all!

When he brought it up at a department meeting, his boss simply asked, “Sharma Ji, how will algae make electricity?” Sharma Ji blinked, adjusted his glasses, and said, “Sir, that is technical detail. Basic concept is mine.” The file was instantly pushed into cold storage, where it lay untouched for twelve whole years. Sharma Ji didn’t even know if algae was a plant or a type of fish curry.

Then came Priya.

Priya was a brilliant young IIT graduate who had the misfortune of joining Sharma Ji’s office. She didn’t use his samosa wrapper. Instead, she spent four grueling years working 18-hour days, securing government grants, testing bio-reactors, and solving complex chemical formulas to actually create a working bio-energy grid for the city.

The launch was a massive hit. The Chief Minister cut the ribbon, the local TV channels called Priya “The Miracle Daughter of India,” and the office was showered with praise.

That was the exact second Sharma Ji’s memory magically returned.

At the official celebration party, Sharma Ji was walking around with a plate of gulab jamuns like a proud king. He approached a group of senior officers, took a grand bite, and sighed loudly.

“Ah, brother… seeing my old baby finally succeed brings tears to my eyes.”

Priya, who was standing nearby drinking tea, almost choked. “Your baby, Sharma Ji?”

“Arre Priya beta, don’t be shy!” Sharma Ji said, patting her head condescendingly. “You did the labor work very nicely, no doubt. But the original scheme? The vision? I conceptualized it in 2014 only! It was lying in my cold storage waiting for someone to execute.”

“Sharma Ji,” Priya said, her jaw dropping. “Your original scheme was two lines on a oily paper! You wrote ‘make electricity’ with three question marks!”

“Inspiration is always high-level, beta!” Sharma Ji smiled, waving his hand as if physics was a minor inconvenience. “I gave the soul to the project. Okay, fine, I kept the file in cold storage for twelve years, but a true genius knows when the market is ready. You just did the technical implementation of my scheme.”

“Last week you asked me if algae can be cooked with aloo,” Priya deadpanned.

“That was a trick question to test your fundamental knowledge!” Sharma Ji replied without missing a beat.

Before Priya could throw her cup at him, Sharma Ji smoothly walked up to the stage, snatched the microphone from the anchor, and beamed at the audience. “Respected Chief Minister sir, as the original brain behind this scheme, I would like to say just one thing, no old idea dies, it just waits for the junior staff to catch up!”

At the end of the day, Sharma Ji can proudly frame his oily samosa wrapper and parade around the office all he wants, but history and real-world progress doesn’t run on vague, half-baked thoughts stuck in dusty filing cabinets.

Execution Always Trumps the “Idea”

  • Ideas Are Free, Execution Costs Sweat: Anyone can draft a two-line “genius” plan over tea, but transforming a wishful thought into a working reality requires grit, technical know-how, and countless hours of trial and error.
  • Problem-Solving Happens in the Field: A cold-storage scheme never had to deal with chemical equations, budget limits, or real-world failures. The actual value lies in solving the thousand unexpected problems that arise during implementation.
  • Impact Demands Action: An unimplemented idea produces zero electricity, generates zero revenue, and helps zero people. It remains a ghost until someone like Priya comes along to build the machine.

Sharma Ji may hold the mic at the success party, but the crowd always gives true credit to that belongs to the hands that turn the wrench, write the code, and bring the concept to life. Good Ideas (not the ones Sharma ji had written) at best are just the seed; practical implementation is the harvest.

Facts – BSBDA, NPCI and UIDAI

Focussing on three game-changers that CONgress keeps claiming are their ideas. (Go back and read the section – Execution always trumps the idea”)

“No Frills Accounts” (Now Basic Savings Bank Deposit Accounts – BSBDA)

Phase 1: From Inception (2005) until May 2014

  • Introduction & Concept: Reserve Bank of India (RBI) introduced “No-Frills Accounts” in November 2005 to promote financial inclusion for low-income sections, requiring little to no minimum balance. In 2012, these were re-designated as Basic Savings Bank Deposit Accounts (BSBDA) with added features (like ATM cards and basic receipts without extra charges).
  • Number of Accounts: By March 2014, public and private sector banks had scaled up operations significantly. Cumulative No-Frills/BSBDA accounts crossed 14.3 crore (143 million) across India, heavily pushed by commercial and regional rural banks.
  • Transactions & Usage: Initially, these accounts faced lower active transaction volumes because they were primarily used as deposit-parking tools rather than active transactional accounts. However, cumulative deposits in these accounts crossed over ₹20,000 crore by early 2014, reflecting steady savings accumulation by unbanked citizens.

Phase 2: From May 2014 until Present (2026)

  • Jan Dhan Push: The landscape transformed completely after August 2014 with the launch of the Pradhan Mantri Jan Dhan Yojana (PMJDY), which built directly on the BSBDA framework.
  • Number of Accounts: As of recent tracking data, total Jan Dhan/BSBDA accounts have surged past 53 crore (530 million) users, capturing virtually all adult households in India. Total deposits under this scheme crossed ₹2.3 lakh crore.
  • Transactions: Unlike the earlier phase, transactions in these accounts exploded due to Direct Benefit Transfer (DBT) linkages (for cooking gas subsidies, pensions, COVID-19 relief funds) and heavy Rupay card/UPI integration. Billions of digital and micro-ATM transactions are now routed through these accounts annually. Here is an idea that GOT USED, not filed in Gazette cabinets.

NPCI

Phase 1: From Inception (2008) until May 2014

  • Establishment: NPCI was incorporated in December 2008 under the provisions of the Payment and Settlement Systems Act, 2007, as an umbrella organization by the RBI and Indian Banks’ Association (IBA).
  • Early Adoption & Key Systems:
    • IMPS (Immediate Payment Service): Launched live in 2010, IMPS was NPCI’s breakthrough product enabling 24/7 real-time interbank fund transfers via mobile phones and ATMs. Its adoption grew rapidly as smartphones started penetrating the market.
    • NEFT / RTGS: Managed transition and integration of legacy clearing systems.
    • RuPay: Launched in 2012 as India’s domestic card network to cut down dependence on international card schemes.
  • Volume/Transactions (up to May 2014): Total retail transaction volumes were modest. IMPS processed a few million transactions monthly as digital banking was still nascent.

Phase 2: From May 2014 until Present (2026)

  • Explosive Growth Era: This era marked India’s digital payment revolution, propelled by smartphone affordability, low data costs, and Aadhaar-enabled infrastructure.
  • Launch of UPI (2016): The Unified Payments Interface (UPI) was introduced by NPCI in April 2016, completely changing peer-to-peer (P2P) and peer-to-merchant (P2M) payments via Virtual Payment Addresses (VPAs) without sharing raw bank details.

Summary

Feature / MetricIMPS (Immediate Payment Service)NEFT (National Electronic Funds Transfer)UPI (Unified Payments Interface)
Launch Year20102005 (Managed by NPCI later)2016
Growth Trajectory (2014–Present)Grew steady during early smartphone adoption, capped by the need to enter beneficiary account details/IFSC codes.Shifted to 24×7 batch processing; preferred for corporate, high-value, or scheduled transfers.Exponential, hyper-growth. Crossed multiple milestones, recording tens of billions of monthly transactions worth trillions of rupees.
Current Market ShareDominates specific high-value instant transfers where daily limits ( lakh) are needed without relying on UPI handles.Stable backbone for scheduled bulk/salary payouts and traditional banking.Absolute market leader for retail digital payments, capturing over 80% of India’s digital retail transaction volume.

UIDAI (Aadhaar)

Phase 1: From Inception (2009) until May 2014

Inception & Rollout:

  • The Unique Identification Authority of India (UIDAI) was established in January 2009, and the first Aadhaar number was issued in September 2010.

Number of Enrollments:

  • As of May 31, 2014, total Aadhaar numbers generated stood at 63.22 crore (632.2 million). The daily enrollment pace during this initial foundational phase hovered around 3 to 4 lakh registrations per day.

Ecosystem & Transactions:

  • Financial integration was in its infancy. By May 2014, only about 6.7 crore Aadhaar numbers were linked to bank accounts.
  • Aadhaar Enabled Payment System (AEPS): Recorded minimal deployment with just around 7,406 micro-ATM points and a cumulative total of roughly 46 lakh transactions.
  • Aadhaar Payment Bridge (APB): Handled about 7.13 crore transactions cumulatively for early Direct Benefit Transfer (DBT) programs.

Phase 2: From May 2014 until Present (2026)

Massive Scaling & Saturation:

  • Driven by legislative backing (The Aadhaar Act, 2016) and deep integration with welfare delivery, enrollment surged rapidly. By early 2017 it crossed 111 crore (covering over 99% of India’s adult population), and over the years has achieved near-universal coverage of the country’s population, crossing 138+ crore active IDs.

Authentication & Verification Infrastructure:

  • Daily authentications skyrocketed from a modest 60–70 lakh requests per day in early phases to tens of millions to billions of authentications daily handled across banking, telecom, and government portals.
  • e-KYC adoption transformed account openings: bank accounts opened using Aadhaar e-KYC jumped from just ~1 lakh in May 2014 to hundreds of millions.

Payment & Transaction Growth:

  • AEPS Growth: Scaled from 46 lakh transactions to billions of micro-ATM and doorstep banking transactions facilitated by hundreds of thousands of banking correspondents across rural India.
  • APB Growth: Direct Benefit Transfers scaled exponentially via the Aadhaar Payment Bridge, routing hundreds of thousands of crores rupees efficiently across central and state welfare programs, plugging leakages and saving billions annually.
Metric / MilestoneAs of May 2014Present Era (2026 Tracking)
Total Enrolments Generated~63.22 Crore138+ Crore (Universal Saturation)
Daily Enrolment/Update Pace~3 to 4 Lakh/dayMillions of daily authentications & updates
Aadhaar-Linked Bank Accounts~6.7 CroreNear-Universal (Over 100+ Crore accounts)
AEPS (Micro-ATM) Volume~46 Lakh transactionsBillions of cumulative rural transactions

MOST IMPORTANT PART

Analytical breakdown of the Infrastructure, Technological, and Security upgrades across No-Frills Accounts (BSBDAs), NPCI platforms, and the unique identification system Pre & Post May 2014. Data/Information Security of Individuals and our Nation’s Economic Engine was not even a factor of the Napkin Idea of UPA regime. Read on…

No-Frills Accounts (BSBDAs) Infrastructure

Pre-2014: Legacy & Basic Infrastructure

  • Infrastructure: Operations heavily relied on manual paperwork, physical ledger entries at rural bank branches, and basic core banking solutions (CBS) that were only starting to integrate rural cooperatives and regional rural banks (RRBs).
  • Technology: Limited to physical passbooks. Technology was restricted to back-end accounting; customers had virtually no digital access, smartphone apps, or self-service banking options.
  • Security: Secured primarily through physical branch controls, signatures, or thumb impressions mapped manually in bank registers. Vulnerable to human error, document loss, and proxy withdrawals.

Post-2014: Digital and Interoperable Infrastructure

  • Infrastructure: Integrated into India’s digital public infrastructure (India Stack). Accounts became digitally native via the Pradhan Mantri Jan Dhan Yojana (PMJDY) framework, connected directly to mobile towers and national payment switches.
  • Technology: Introduction of RuPay Debit Cards, mobile banking enablement, and micro-ATMs deployed via Business Correspondents (Bank Mitras) equipped with biometric handheld devices.
  • Security: Shifted towards multi-factor authentication (MFA) and biometric verification (Aadhaar-enabled security). End-to-end encryption for core banking transactions and real-time fraud monitoring systems implemented by major public sector banks.

National Payments Corporation of India (NPCI) Infrastructure

Pre-2014: Foundational Scale & Early Protocols

  • Infrastructure: Built initial centralized payment switches for IMPS, RuPay, and the National Automated Clearing House (NACH). These systems were designed to handle moderate traffic scaling up from legacy interbank clearing houses.
  • Technology: Relied on standard relational database architectures, ISO 8583 messaging standards for card networks, and early mobile-push/SMS frameworks for IMPS.
  • Security: Complied with baseline financial data security standards. Security was heavily perimeter-based, utilizing secure VPN tunnels between member banks and the central NPCI switch.

Post-2014: Cloud-Ready, Real-Time Architecture

  • Infrastructure: Scaled to massive, high-availability, fault-tolerant architectures capable of processing tens of billions of transactions monthly without latency. Developed dedicated national switches for UPI, Bharat Bill Payment System (BBPS), and National Common Mobility Card (NCMC).
  • Technology: Transitioned to API-first, open-source-friendly architectures. UPI introduced lightweight, interoperable Virtual Payment Addresses (VPAs) running seamlessly on consumer smartphones. Tokenization was introduced to mask sensitive card data.
  • Security: Enforced advanced cryptographic protocols, end-to-end encryption for UPI handles, device-binding mechanisms (linking a UPI app to a specific device’s SIM and hardware), multi-factor authentication (UPI PIN), and AI-driven real-time fraud and anomaly detection engines.

UIDAI (Aadhaar) Infrastructure

Pre-2014: Core Pipeline and Enrollment Architecture

  • Infrastructure: Rapid deployment of enrollment kits across remote corners of India using standardized biometric capture software (fingerprint and iris scanners). Centralized data repositories (CIDR – Central Identities Data Repository) were established to store biometric and demographic profiles.
  • Technology: Custom-built de-duplication software algorithms to match fingerprints and iris patterns across millions of incoming records to prevent ghost or duplicate identities.
  • Security: Strict data isolation in the CIDR. Cryptographic locking of biometric packets at the point of capture using Public Key Infrastructure (PKI) so that data could not be intercepted or read en route to the central servers.

Post-2014: Massive Real-Time Verification & Privacy-First Tech

  • Infrastructure: Evolution into a massive, real-time national authentication grid handling billions of verification requests per month for banks, telecom operators, and welfare delivery apps.
  • Technology: Adoption of Paperless e-KYC, tokenization layers, and Virtual IDs (VID) to prevent the storage of raw identity numbers by everyday service providers. Advanced machine learning models integrated for biometric quality checks and continuous de-duplication.
  • Security: Rigorous compliance frameworks enforcing data minimization. Biometric data is locked using cryptographic keys; zero-knowledge proofs and secure hash implementations ensure third-party entities can authenticate users (Yes/No response) without ever accessing raw underlying personal data or biometric templates.

We could go on and on, exploring countless other transformational frameworks like Skill India, Ayushman Bharat, Jan Aushadi, Awaz Yojana etc initiatives that starkly mark the transition from the bureaucratic friction and impractical ideas of the past to the digitized, inclusive framework of New India.

Navaratri – Colors of the Day 2026

Navratri is a vibrant celebration of devotion, culture, and timeless traditions. Across these nine auspicious days, each day honors a distinct form of Maa Durga, brought to life through sacred rituals, deep symbolism, and a specific color that embodies the goddess’s unique energy. Though there is no spiritual significance, wearing these daily colors is more than just a style statement, it is a beautiful way to align with the divine spirit of the festival, invite positivity, and join millions in a unified celebration of faith.

Explore this complete day-by-day Navratri guide below to discover the significance, the reigning goddess, and the color for each day of this grand festival!

First Day – Paadyami: Shailaputri Maa is the first amongst Navadurgas worshipped during Navaratri. ‘Orange‘ is the colour of the day. It represents purity, peace, serenity and new beginnings.

Day 1 – Orange

Second Day – Dwitiya: Maa Bharmacharini is the form of mother goddess which is worshipped on the second day. ‘White’ is the color of the day, which represents love, passion, and strength.

Day 2 – White

Third Day – Tritiya : Chandraghanta is the form of the goddess worshipped on the third day of Navaratri. ‘Red’ is the color of the day and it represents calmness, divine energy and stability

Day 3 – Red

Fourth Day – Chaturthi: Kushmanda is the fourth form of goddess that is worshipped on the fourth day ofNavratri. ‘Royal Blue’ is the color of the day and it symbolizes joy and brightness, and brings a sense of unparalleled optimism and joy.

Day 4 – Royal Blue

Fifth Day – Panchami: Skandamata is a face of Maa Durga always known for demolishing the demons and worshipped on day 5 of Navaratri. ‘Yellow’ is the color to be worn on this day and it represents growth, nature, and fertility. Green also represents new beginnings in life.

Day 5 – Yellow

Sixth Day – Shashti: Katyayani is worshipped on the sixth day of Navratri. ‘Green‘ is the color of the day which is symbolic of control and balance emotions and keeps the person down-to-earth. It also represents overcoming darkness in a calm manner.

Day 6 – Green

Seventh day – Sapthami: Kaalratri is the seventh figure of Goddess Durga. Maha Saraswathi Devi is also worshipped on this day. ‘Grey‘ is the color of the day and it represents energy and strength, or courage and determination.

Day 7 – Grey

Eighth day – Durga Ashtami: Maha Durga is worshipped on the eighth day(Durgashtami). On this day, ‘Purple‘ is regarded as the colour for all, which signifies beauty, grace, and positivity.

Day 8 – Purple

Ninth day – Maha Navami: Siddhidatri is the form of Maa Durga for the ninth day of Navratri. ‘Peacock Green‘ is the colour of the day for devotees which is the color that signifies love, compassion, and universal harmony

Day 9 – Peacock Green

Tenth day – Vijaya Dashami: Vijayadashami is the day of Victory of Good over Evil. Goddess is dressed in Glowing Gold & the color for devotees is also Gold.

Day 10 – Gold
Handy Ready Reckoner
Day 111 Oct (Sun)OrangeMaa Shailaputri
Day 212 Oct (Mon)WhiteMaa Brahmacharini
Day 313 Oct (Tue)RedMaa Chandraghanta
Day 414 Oct (Wed)Royal BlueMaa Kushmanda
Day 515 Oct (Thu)YellowMaa Skandamata
Day 616 Oct (Fri)GreenMaa Katyayani
Day 717 Oct (Sat)GreyMaa Kalaratri
Day 818 Oct (Sun)PurpleMaa Mahagauri
Day 919 Oct (Mon)Peacock GreenMaa Siddhidatri

Origin of the Practice

Birth of Modern Tradition

Back in 2003, Maharashtra Times marketing team came up with a clever plan to connect with more women readers. Festival of Navratri was right around corner, and team decided to introduce a new concept. They printed a story assigning nine specific colours to nine days of grand celebration. To make this idea feel authentic, each colour was carefully mapped to a specific form of Mata Durga. Orange was linked to Mata Shailputri, white to Mata Brahmacharini, red to Mata Chandraghanta, green to Mata Katyayani, and other shades to remaining manifestations of Divine Mother.

Power of Print Media

Strategy worked like magic across print media. Every day during nine-day festival, newspaper published bright photos of women dressed in specified color of day. Seeing these pictures created a strong sense of excitement and aspirational appeal among readers. Paper also asked women to send in their own group photographs wearing matching outfits. Best entries were published next day, which encouraged more groups, offices, and neighborhood societies to participate actively in this new festive habit.

Spreading Across Nation

Led by former editor Bharatkumar Raut, campaign became a massive hit. Trend started in Maharashtra but soon caught fire in other parts of India, including major cities like Delhi. What began as a simple newspaper contest turned into a widely followed festival habit. Today, Maharashtra Times continues this tradition on its website through annual photo contests, where readers upload group pictures in matching clothes. Even Corporate offices and HR departments have adopted this practice for team bonding and desk decorations during festive season.

Cultural Legacy Beyond Marketing

Most fascinating aspect of this story is how a brand campaign transformed into a lasting cultural habit. Created well before rise of social media and viral hashtags, idea showed immense influence of print newspapers in shaping daily lives. Instead of fading away like a normal marketing gimmick, practice has embedded itself deeply into modern celebrations of Navratri across India.


My Past Articles related to Navaratri for quick reference